Nicole Brar

Fitness Instructor & Nutritionist

How To Start A Holistic Wellness Business

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how to start a holistic wellness business

More and more people these days are understanding that health is holistic. People want more than only physical health, they want to thrive in all areas.

So, if you’re someone that has a passion for helping and healing people, you may have thought about starting a holistic health business. This type of business allows you to pursue your passion and transform lives.

As a yoga instructor and nutritionist, I am all for this. In this blog post, I’ll give you my 5 tips for starting your own holistic wellness business.

5 Tips To Start Your Holistic Wellness Business

1. Identify your area of interest

Before you start your business, you should nail down exactly what type of holistic wellness business you want to establish. This helps you to develop a focused business plan that aligns with your interests and expertise. Some different types of holistic wellness businesses include:

  • Yoga studios
  • Massage therapy centers
  • Acupuncture clinics
  • Herbal medicine dispensaries
  • Nutritional counseling services
  • Meditation and mindfulness centers

2. Identify your ideal clients

Knowing who your target audience is will guide your business decisions. Here are some tips for defining your ideal client base:

  • Research Demographics: Consider age, location, income level, and lifestyle habits.
  • Understand their Challenges: What wellness issues are they facing? How can your business help?
  • Identify their Goals: Are they looking for stress relief, physical healing, or lifestyle changes?
  • Engagement Preferences: How do they prefer to receive information? Through social media, word of mouth, or traditional advertising?

3. Figure out what to offer

Based on your understanding of your ideal clients, tailor your offerings to meet their needs and preferences. The point where your offerings meet their needs is where a successful business is formed. Possible offerings include:

  • Personalized wellness programs
  • Group classes or workshops
  • Wellness retreats
  • Health and wellness products (e.g., supplements, essential oils)
  • Online courses or consultations for those who can’t attend in person

4. Get the necessary training and licensing

Before you can start your business, ensure you have the appropriate qualifications and licenses for your chosen field. This step is vital for building credibility and trust with your clients.

For example, massage therapists need to complete accredited programs and obtain licensing according to their state’s requirements. Similarly, if you plan to open a yoga studio, consider getting certified from a recognized yoga institution.

5. Start finding clients

Your business is nothing without clients, so it’s time to find some! Utilize social media to raise awareness and engage with your target audience. Develop a marketing strategy that includes:

  • Creating informative and engaging content
  • Utilizing business cards and flyers in local businesses
  • Networking with other wellness professionals
  • Offering introductory workshops or services
  • Collecting and showcasing case studies and testimonials

A truly successful marketing plan doesn’t just focus on acquiring new clients. It’s also about retaining them in the long term. Your goal is to build a community around your business.

What Does It Mean For Wellness To Be Holistic?

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what does it mean for wellness to be holistic

The words “holistic” and “wellness” are thrown around a lot these days. But what does it actually mean for wellness to be holistic?

Holistic wellness is an alternative approach to health. It considers the complete person, not just physical health and symptoms. It focuses on physical, emotional, mental and spiritual well-being.

Rather than just treating symptoms, the goal of holistic wellness is to balance all aspects of someone’s life. Think thriving rather than just surviving. Everything in your life from the place you live to your income to your social circle affects your overall health. This approach aims to address it all.

Here are five key elements that make wellness holistic:

5 Things That Make Wellness Holistic

Integrating mental and physical health

Your mind and body are intrinsically connected. Holistic wellness acknowledges how mental health affects physical health and vice versa. Practices like yoga and meditation are ideal to support both aspects. 

Emphasis on prevention

Typically, people only focus on health after something is already wrong with them. We treat the symptoms instead of preventing them from occurring in the first place.

Holistic health prioritizes prevention through a healthy lifestyle, including:

It views maintaining overall health as a proactive rather than reactive practice.

Consideration of environmental and social factors

Your environment and social life has a direct impact on your health. If your home stresses you out, that negatively affects your health. If you experience social isolation (aka loneliness), you are more at risk for negative health problems. If you work too much, you will also experience the negative effects of stress.

Holistic wellness encourages a work-life balance and cultivates relationships that support personal health.

Use of alternative medicine

This isn’t to say that you shouldn’t see a regular doctor – you should. At the same time, holistic wellness incorporates alternative medicine for extra support. It treats the whole person rather than just the symptoms. This can include:

  • Acupuncture
  • Herbal remedies
  • Holistic doctor consultations
  • Massage or reiki

Focus on all aspects of life

Practicing holistic wellness is about more than just physical health. It includes:

  • emotional stability
  • financial health
  • personal fulfillment

Integrating holistic practices means looking at the bigger picture of one’s life. This includes sleep, exercising, and mindfulness to foster resilience and happiness.

How To Achieve New Year Fitness Goals

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New year fitness goals

As a health and nutrition coach, I have seen many clients set New Year’s health and fitness goals. People get a surge of motivation at the start of the year. 

However, a lot of people end up abandoning their goals. Let’s find out why, and what you can do to change that. 

What Percentage of People Quit Their New Year’s Fitness Goals?

Forbes published a study about new year’s resolutions, and quite a few people set out health goals for New Years. 48% want to improve fitness, 34% want to lose weight, and 32% want to improve their diet.

But how many people actually stick to these goals? The same study found that the majority of people quit their goals somewhere in the 2-4 month mark. 

So, most people aren’t sticking to their fitness goals. How can you make sure you aren’t a part of this statistic?

3 Tips For Achieving Fitness Goals For New Year

Before we get into tips, we need to talk about why people quit their goals. Typically, people set a really ambitious goal for themselves. New Year, New Me, right? The thing is, you can’t change yourself overnight just because the year changed. When people have unrealistic expectations, the enthusiasm wears off and they quit. 

So, let’s get into the tips.

1. Set Intentions, Not Just Goals

Instead of setting a goal, set an intention. Typically, when people set a goal, they get really specific about it. This is good for goals, but people don’t stick to their New Year’s goals, so don’t set any! Instead, focus on why behind your goal. 

For example, many people set a goal to lose weight. Instead, your intention could be to improve your overall health or feel more energetic. Be a little bit vague about it on purpose. That way, if you miss a gym session, you won’t feel like you’ve already fallen off the bandwagon and give up altogether.

2. Start Small and Stack Your Habits

Start with small, manageable changes and gradually build upon them. For example, you may decide that you want to start going on walks every day. That would be a goal, but we’re setting intentions. So your intention could be to walk more than you currently do. Start going on one extra walk every week. Once that is fully ingrained into your routine, add another day. So on and so forth.

3. Reframe Your Thinking Around New Year’s Goals

If you look at nature during the winter months, plants and animals are not ultra-productive right now. The same goes for people. It’s a time where, naturally, we would be conserving our energy. Don’t be so hard on yourself if you aren’t as active as you would like to be. Use this time to plan and set foundations for yourself. You may find that you just feel more active in the spring, and that’s okay.

What To Wear To Hot Yoga To Avoid Overheating

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what to wear to hot yoga

With the cold weather here, have you thought about switching up your yoga routine? Hot yoga has become super popular in recent years, and it’s perfect for escaping that winter chill. 

However, if you’ve never been to a hot yoga class, you might need to get some different workout clothes. The temperature of hot yoga classes can range from about 90-108 degrees Fahrenheit, or 37-40 degrees Celsius. Because of this, it’s important to wear clothes that will keep you cool and dry!

So, let’s dive into what you should wear to hot yoga class.

6 Things To Wear For Hot Yoga

1. Moisture-Wicking Yoga Clothes

Opt for moisture-wicking hot yoga clothes that are designed to draw sweat away from your body. Look for materials like polyester or blends that keep you dry and comfortable throughout your practice.

2. Tank Tops or Crop Tops

Tank tops and crop tops are ideal for hot yoga because they provide ventilation and allow your skin to breathe. Choose lightweight, breathable fabrics that promote air circulation.

3. Hot Yoga Pants or Shorts

For your lower body, I recommend wearing shorts or sweat wicking hot yoga pants made from materials that dry quickly and offer flexibility. Tight-fitting options prevent excess fabric from getting in your way during poses.

4. Sports Bra with Moisture-Wicking Properties

Supportive sports bras with moisture-wicking capabilities are essential for women. It helps manage sweat and provides the necessary support during your practice.

5. Yoga Mat and Towel

Don’t forget your yoga mat and a yoga towel. The towel can be placed over your mat to absorb moisture and provide a non-slip surface, enhancing your stability in poses like downward-facing dog.

6. Stay Hydrated with a Water Bottle

It’s crucial to stay hydrated during hot yoga. Bring a water bottle and take sips throughout your class to replenish lost fluids.