Nicole Brar

Fitness Instructor & Nutritionist

How To Start A Holistic Wellness Business

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how to start a holistic wellness business

More and more people these days are understanding that health is holistic. People want more than only physical health, they want to thrive in all areas.

So, if you’re someone that has a passion for helping and healing people, you may have thought about starting a holistic health business. This type of business allows you to pursue your passion and transform lives.

As a yoga instructor and nutritionist, I am all for this. In this blog post, I’ll give you my 5 tips for starting your own holistic wellness business.

5 Tips To Start Your Holistic Wellness Business

1. Identify your area of interest

Before you start your business, you should nail down exactly what type of holistic wellness business you want to establish. This helps you to develop a focused business plan that aligns with your interests and expertise. Some different types of holistic wellness businesses include:

  • Yoga studios
  • Massage therapy centers
  • Acupuncture clinics
  • Herbal medicine dispensaries
  • Nutritional counseling services
  • Meditation and mindfulness centers

2. Identify your ideal clients

Knowing who your target audience is will guide your business decisions. Here are some tips for defining your ideal client base:

  • Research Demographics: Consider age, location, income level, and lifestyle habits.
  • Understand their Challenges: What wellness issues are they facing? How can your business help?
  • Identify their Goals: Are they looking for stress relief, physical healing, or lifestyle changes?
  • Engagement Preferences: How do they prefer to receive information? Through social media, word of mouth, or traditional advertising?

3. Figure out what to offer

Based on your understanding of your ideal clients, tailor your offerings to meet their needs and preferences. The point where your offerings meet their needs is where a successful business is formed. Possible offerings include:

  • Personalized wellness programs
  • Group classes or workshops
  • Wellness retreats
  • Health and wellness products (e.g., supplements, essential oils)
  • Online courses or consultations for those who can’t attend in person

4. Get the necessary training and licensing

Before you can start your business, ensure you have the appropriate qualifications and licenses for your chosen field. This step is vital for building credibility and trust with your clients.

For example, massage therapists need to complete accredited programs and obtain licensing according to their state’s requirements. Similarly, if you plan to open a yoga studio, consider getting certified from a recognized yoga institution.

5. Start finding clients

Your business is nothing without clients, so it’s time to find some! Utilize social media to raise awareness and engage with your target audience. Develop a marketing strategy that includes:

  • Creating informative and engaging content
  • Utilizing business cards and flyers in local businesses
  • Networking with other wellness professionals
  • Offering introductory workshops or services
  • Collecting and showcasing case studies and testimonials

A truly successful marketing plan doesn’t just focus on acquiring new clients. It’s also about retaining them in the long term. Your goal is to build a community around your business.

How To Achieve New Year Fitness Goals

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New year fitness goals

As a health and nutrition coach, I have seen many clients set New Year’s health and fitness goals. People get a surge of motivation at the start of the year. 

However, a lot of people end up abandoning their goals. Let’s find out why, and what you can do to change that. 

What Percentage of People Quit Their New Year’s Fitness Goals?

Forbes published a study about new year’s resolutions, and quite a few people set out health goals for New Years. 48% want to improve fitness, 34% want to lose weight, and 32% want to improve their diet.

But how many people actually stick to these goals? The same study found that the majority of people quit their goals somewhere in the 2-4 month mark. 

So, most people aren’t sticking to their fitness goals. How can you make sure you aren’t a part of this statistic?

3 Tips For Achieving Fitness Goals For New Year

Before we get into tips, we need to talk about why people quit their goals. Typically, people set a really ambitious goal for themselves. New Year, New Me, right? The thing is, you can’t change yourself overnight just because the year changed. When people have unrealistic expectations, the enthusiasm wears off and they quit. 

So, let’s get into the tips.

1. Set Intentions, Not Just Goals

Instead of setting a goal, set an intention. Typically, when people set a goal, they get really specific about it. This is good for goals, but people don’t stick to their New Year’s goals, so don’t set any! Instead, focus on why behind your goal. 

For example, many people set a goal to lose weight. Instead, your intention could be to improve your overall health or feel more energetic. Be a little bit vague about it on purpose. That way, if you miss a gym session, you won’t feel like you’ve already fallen off the bandwagon and give up altogether.

2. Start Small and Stack Your Habits

Start with small, manageable changes and gradually build upon them. For example, you may decide that you want to start going on walks every day. That would be a goal, but we’re setting intentions. So your intention could be to walk more than you currently do. Start going on one extra walk every week. Once that is fully ingrained into your routine, add another day. So on and so forth.

3. Reframe Your Thinking Around New Year’s Goals

If you look at nature during the winter months, plants and animals are not ultra-productive right now. The same goes for people. It’s a time where, naturally, we would be conserving our energy. Don’t be so hard on yourself if you aren’t as active as you would like to be. Use this time to plan and set foundations for yourself. You may find that you just feel more active in the spring, and that’s okay.

What To Wear To Hot Yoga To Avoid Overheating

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what to wear to hot yoga

With the cold weather here, have you thought about switching up your yoga routine? Hot yoga has become super popular in recent years, and it’s perfect for escaping that winter chill. 

However, if you’ve never been to a hot yoga class, you might need to get some different workout clothes. The temperature of hot yoga classes can range from about 90-108 degrees Fahrenheit, or 37-40 degrees Celsius. Because of this, it’s important to wear clothes that will keep you cool and dry!

So, let’s dive into what you should wear to hot yoga class.

6 Things To Wear For Hot Yoga

1. Moisture-Wicking Yoga Clothes

Opt for moisture-wicking hot yoga clothes that are designed to draw sweat away from your body. Look for materials like polyester or blends that keep you dry and comfortable throughout your practice.

2. Tank Tops or Crop Tops

Tank tops and crop tops are ideal for hot yoga because they provide ventilation and allow your skin to breathe. Choose lightweight, breathable fabrics that promote air circulation.

3. Hot Yoga Pants or Shorts

For your lower body, I recommend wearing shorts or sweat wicking hot yoga pants made from materials that dry quickly and offer flexibility. Tight-fitting options prevent excess fabric from getting in your way during poses.

4. Sports Bra with Moisture-Wicking Properties

Supportive sports bras with moisture-wicking capabilities are essential for women. It helps manage sweat and provides the necessary support during your practice.

5. Yoga Mat and Towel

Don’t forget your yoga mat and a yoga towel. The towel can be placed over your mat to absorb moisture and provide a non-slip surface, enhancing your stability in poses like downward-facing dog.

6. Stay Hydrated with a Water Bottle

It’s crucial to stay hydrated during hot yoga. Bring a water bottle and take sips throughout your class to replenish lost fluids.

Yoga For Stress Relief: Poses and Practices to Try

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Feeling overwhelmed by stress? Yoga can be your oasis of calm in the midst of chaos. Whether you’re a beginner or have limited experience with yoga, these simple poses and practices can help you find stress relief and restore balance to your mind and body.

4 Yoga Poses For Stress Relief

Child’s Pose (Balasana)

Start in a kneeling position, then gently lower your torso down, resting your forehead on the mat or a pillow. Breathe deeply and allow yourself to surrender to the pose, releasing tension from your back, neck, and shoulders.

Cat-Cow Pose (Marjaryasana-Bitilasana)

Begin on all fours, aligning your wrists under your shoulders and your knees under your hips. Inhale, arch your back, lift your gaze, and let your belly drop towards the mat (Cow Pose). Exhale, round your spine, tuck your chin, and draw your belly in towards your spine (Cat Pose). Repeat this flow several times, syncing your breath with your movements.

Standing Forward Bend (Uttanasana)

Stand with your feet hip-width apart, gently fold forward from your hips, and allow your upper body to hang loose. Bend your knees as much as needed to release tension in your hamstrings. Feel the gentle stretch in your back and let gravity pull your head towards the ground.

Legs-Up-The-Wall Pose (Viparita Karani)

Find a wall and sit sideways next to it. Lie down on your back and swing your legs up against the wall, forming a 90-degree angle. Relax your arms by your sides and close your eyes. Stay in this pose for several minutes, focusing on deep, slow breaths.

Conclusion

To enhance your yoga practice for stress relief, incorporate mindfulness and meditation techniques. Pay attention to your breath, allowing it to guide you into a state of relaxation. Practice gratitude by reflecting on positive aspects of your life. And remember to listen to your body, modifying poses as necessary to suit your comfort level.

By dedicating a few minutes each day to these yoga poses and practices, you can cultivate a sense of calm and find relief from stress. So roll out your mat, take a deep breath, and let yoga be your sanctuary in the midst of life’s demands.

How Often Should You Be Doing Yoga?

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Many people who start taking yoga classes find that they really enjoy the practice and want to incorporate it more into their daily lives. It provides deep relaxation and is an amazing way to stay fit and healthy. But how often should you really be doing yoga? Some people do yoga every single day, but as a beginner, you want to make sure you don’t over-exert yourself.

As a virtual reality fitness and yoga instructor, Nicole Brar teaches all branches of yoga, including hatha, bhakti, jana and hot yoga. Read on to learn more about how often you should be practicing yoga each week.

How often you should practice yoga depends on the style of yoga and your current fitness level. If you are new to yoga, you may be surprised at just how much it works out your muscles. Beginners may find that they can only do one session a week at first and slowly add in more sessions throughout the week.

It also depends on what other physical activities you do outside of yoga. If you are really active at the gym, you probably don’t need to do really intense yoga sessions every day.

Some styles of yoga are more physically demanding than others. It is perfectly fine to do yoga every day if you want to. Just make sure that one or two days a week is more relaxed. Yoga is all about listening to your body, so don’t push yourself harder than you can handle. Yes, yoga can be a really intense workout, but it doesn’t have to be all the time. It’s also about meditation and relaxation.